stories about sweden

Over the past few weeks, we at Travel.se have been working on a major and exciting step: our official expansion into the German market. Our goal has always been the same: to help travellers discover Sweden in an authentic, personalised and well-prepared way. Sweden is a vast country full of nature, tranquillity, local gems and small-scale accommodations that are often difficult to find without local knowledge. That's exactly where we come in.

The days are getting shorter, the air is getting colder and the first frost is already appearing. In Sweden, that means only one thing: sauna season is starting again. Whether you're sitting in a wooden cabin by the lake or in a modern spa in the city, the Swedish sauna is part of life here.

Autumn in Sweden is magical. As the days grow shorter and the morning mist lingers in the forests, the landscape transforms into a palette of red, gold, and orange hues. The air smells of pine, moss, and damp leaves. The Swedes like to embrace this time of year, by taking advantage of what nature has to offer! This is the perfect time to fill your baskets with mushrooms, berries, and even truffles.

Lobster season in Sweden has officially begun! From June to September (but mostly September), seafood lovers can enjoy freshly caught lobster in authentic coastal villages such as Smögen, Fjällbacka, and Grebbestad. For culinary travelers, this is the perfect time to plan an unforgettable (late) summer experience on Sweden’s west coast.

Christmas and New Year's Eve in Sweden is a special time when traditional customs are important. On 24 December, Christmas Eve, Swedes celebrate the highlight of the festive season. They do so with an extensive julbord: a buffet of classic Swedish Christmas dishes. Houses and streets are beautifully lit with candles and Christmas decorations, and the whole country is transformed into an almost fairy-tale setting. New Year's Eve, on the other hand, is often intimate: many Swedes celebrate at home with family or friends. What this means for you as a tourist? We'll show you!

Sweden is one of the most beautiful countries in Europe to explore by camper. The nature, the peace and quiet, the space, it’s made for road-tripping. But where are you actually allowed to park overnight? Where are the best camper spots? And what are the rules for wild camping?

In this blog, we’ll share the key info for a camper trip through Southern and Central Sweden, and highlight our brand new camper guide, packed with concrete overnight locations (with and without facilities) and clear explanations of everything you need to know on the road.

Do you dream of endless skating through white landscapes, without crowds or worn-out ice rinks? In February 2026, it will be time again: our annual skating weekend in Sweden will take place in Falun, the heart of Dalarna. Expect natural ice, fresh snow, husky tours, saunas and like-minded adventurers.

When you think of a summer holiday in Sweden, images of red cottages, endless lakes and deep forests probably immediately come to mind. All true, but there is more to it than that. Sweden in summer is different from what you are used to. Quieter. More spacious. Sometimes unexpected. Here are 7 things that will probably surprise you during your holiday in Sweden.

July in Sweden means long, bright days, fresh air and plenty of nature. At the same time, the high season attracts many visitors to the well-known spots in most countries. At Travel.se, we know that Sweden has even more to offer: it is vast and empty enough to find stillness even in July. So here we share our best insider tips for travellers who want to really relax in summer as well as experience the country in a special way.

Looking for a truly unique place to stay in Sweden?

Forget standard cabins or big hotels. Sweden is full of one-of-a-kind stays you won’t easily find through a quick search. Think high-end treehouses, glass cabins with stunning views, or luxury lodges tucked away in nature.

In this blog, we’ll walk you through some of the most special types of accommodation, so you can start your trip full of inspiration.

Whether you're planning a city break in Stockholm, hiking through the vast forests of Dalarna, or chasing the Northern Lights in Lapland, Sweden is an amazing country to explore. But with the right apps, your trip can become even smoother and more stress-free. Below, we highlight the apps we can't live without here!

Planning a trip can be overwhelming. Hours of research, comparing options, making bookings, and still wondering if it’ll all work out. But what if you didn’t have to do any of that? Imagine arriving in Sweden and everything is already taken care of: your accommodation, activities, meals, and even the small touches. That’s what a curated, personalised Swedish vacation with Travel.se looks like.

Sweden’s hidden island gem

If you’re looking for a Scandinavian escape that blends history, luxury, and untouched nature, Gotland should be at the top of your list. This stunning Swedish island, located in the middle of the Baltic Sea, offers a unique mix of historical charm, breathtaking coastlines, and a delicious culinary scene. 

Stockholm is truly a city you will love to visit and want to come back to again and again. Its mix of historical charm, modern hotspots, islands, and relaxed atmosphere make it a wonderful destination that has something for everyone. Planning to visit Stockholm? If so, we'd love to share five of our favourite spots - from the old town to the tranquillity of the nature surrounding the city. So grab your checklist and discover Stockholm at its best!

When we say Sweden, you probably think of the far north covered in a thick layer of snow during winter. But don't underestimate the other seasons this beautiful country has to offer. In the south you can for example enjoy lovely, warm summers with a blooming riviera. For those still in doubt, we list the seasonal highlights for you!

Without a doubt, Swedish Christmas is one of the cosiest and most magical celebrations in Europe. Sweden is all about ambience, getting together with family and making memories during the darkest days of the year. One of the most iconic December traditions is the celebration of St. Lucia, but there are many other unique customs that make Sweden around Christmas so special. In this blog post, we talk you through them!

'Friluftsliv' is a Swedish lifestyle philosophy that encourages people to spend time in nature without the pressure of performance. It’s about simply being outside, relaxing, and embracing the peacefulness of nature. A simple cup of coffee outside your house or a paddling across a lake, friluftsliv has no rules!

Fika is the cozy tradition of enjoying a coffee and a treat with friends or colleagues. Let us show you our favorite spots in Gothenburg to experience this Swedish habit.

Can’t wait for the Swedish summer? Neither can we! Here are 5 reasons why!

Have you ever wondered why Swedish design is so popular? The secret lies in simplicity and functionality! The saying ‘less is more’ is a guiding principle here, and this is reflected in everything from furniture to electronics. The Swedes take a lot of inspiration from nature, with clean lines and natural materials. The result? A stylish but warm interior.

Planned your trip to Sweden? (Hooray!) With this blog, we'll make sure you know exactly what to say when someone asks about your holiday destination!