Why Swedes excel in design

Simplicity, elegance, minimalism and functionality: Swedish design is renowned worldwide. The mantra of less is more can be seen in furniture, textiles, ceramics, lamps, glass, automobiles, and electronics. 

Inspiration for Swedish design is drawn from nature with clean lines, natural materials, and harmonious color palettes. 

The history of Swedish design emerged in the 1930s, not only in Sweden but also in Denmark, Finland, Iceland and Norway. However, it gained significant popularity after World War II when there was a demand in Europe for modern, simple, and functional design.

The Scandinavians capitalized on the demand and forged a strong and recognizable image of Scandinavian design at various exhibitions.

The 1950s and 60s are often referred to as the golden years of Swedish design. Notable examples include the furniture of Bruno Mathhson, the designs of Nordiska Kompaniet, and Artur Lindqvist's garden chair. 


And let's not forget IKEA. The company originated in the province of Småland, and its concept of ‘democratic design’ — accessible to everyone — has resonated globally.

Swedish design remains incredibly popular today. Sustainability and innovation are core values, with a strong emphasis on environmentally-friendly practices. This design philosophy not only reflects a deep respect for the environment but also fosters a sense of timeless beauty and functionality in every creation.

At our accommodations, carefully handpicked with a love for Swedish design, we ensure that aesthetics are not overlooked. With an eye for beauty, we select the most stunning places, complete with beautiful interiors.

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