Why Sweden?

For us Sweden enthusiasts, this is our favorite question and not hard to answer. So, here are our reasons to visit Sweden.


Breathtaking nature & adventure

From serene lakes to dense forests and a stunning coastline. In Sweden, you'll discover landscapes untouched by crowds. 


Ideal weather

Sweden is often unjustly stereotyped as a cold destination, but contrary to common belief, the summers are relatively warm and sunny. Imagine endless days under the gentle Nordic sun and comfortable temperatures for exploration. 


Winter wonderland

Even in winter, Sweden is stunning beneath a white blanket of snow. Experience a true winter wonderland with activities like ice skating, skiing, and cross-country skiing — activities that become increasingly challenging in Europe.



Unwind in style in one of the many unique and luxurious accommodations nestled in the heart of nature. Sweden is known for its stylish architecture and interiors, blending seamlessly with the surrounding landscapes.


Escape the crowds

Experience the luxury of space and tranquility as you explore the country without the hustle and bustle of overcrowded tourist destinations. With 70 percent of the country covered in forest, finding a place for yourself is easy. 



Sweden takes sustainable travel to new heights, and our experiences are designed for conscious explorers.


Culinary delights

Swedish cuisine is more than just meatballs. It's a diverse tapestry of flavors and ingredients that reflect the country's rich culinary heritage and innovative culinary scene. From seafood to kannelbullar. 


Relaxing wellness escapes

The widely embraced sauna is not just a tradition, but a way of life that promotes physical and mental well-being. Relax, sweat everything out and don’t forget to take an ice bath afterwards! 


Vibrant cities

Indulge in the vibrant allure of cities such as Göteborg or Stockholm with their interesting history, a lively atmosphere and rich cultural scenes. A thrilling city trip paired with a nature adventure - do I need to say more?

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Where to go?

Explore Sweden's diverse destinations