When you think of a summer holiday in Sweden, images of red cottages, endless lakes and deep forests probably immediately come to mind. All true, but there is more to it than that. Sweden in summer is different from what you are used to. Quieter. More spacious. Sometimes unexpected. Here are 7 things that will probably surprise you during your holiday in Sweden.

Sundays are truly sacred, so pay attention to opening hours

Don't worry, the important shops in the city are open every day, but if you're a bit further out in the countryside, check the opening hours before you set off! They value peace and quiet here, which means that sometimes things are simply closed. That could be on a Sunday, but also for a whole month during the summer holidays, for example. So be sure to check the website of the supermarket or shop and you'll be fine!

Almost no hordes of tourists

Our favourite surprise: even in popular places, Sweden never feels crowded. No queues at sights, no overcrowded terraces or beaches. You are often almost alone in the most beautiful places. Ideal for those who love peace and space. So, are you looking for an alternative to the crowded Alps or Southern Europe? Then Sweden is the answer.

No noise in public

The Swedes are a little different from what we are used to. You don't often hear blaring radios, screaming children or loud music here. Silence, space and respect are deeply rooted in the culture. This applies almost everywhere, whether you're on a tram or at a large event. As far as we're concerned, it's a breath of fresh air!

You hang your laundry outside

Swedes love freshness and functionality. You see it everywhere: bed linen, towels and clothes fluttering in the wind on long lines. It feels cosy and natural, a small cultural detail that stands out.

Fika is a lifestyle, not a coffee break

Fika, the Swedish coffee and cake moment, is a serious part of everyday life. In summer, it's extra special: outside on the terrace, with homemade cinnamon buns or a local speciality. Don't expect to be rushed. Fika = break, and that's often not an option you turn down! Tip: adapt to the rhythm. So, a long drive from location to location? Then plan a nice café halfway for a fika stop. We'll help you with tips for that!

The days seem endless (and they are)

In large parts of Sweden, the sun hardly sets in summer. In the north, it is light 24 hours a day, but even in central Sweden, it stays light for a long time. Perfect for long evenings by the campfire or spontaneous swimming sessions. Tip: not much of a night owl? Then be sure to bring your eye mask, just in case!

Swedes are friendly, but keep their distance

Swedish hospitality is warm, but also quiet and reserved. Don't expect lively conversations at the bakery, but do expect sincere helpfulness when you ask for something. They respect peace and quiet, so take advantage of this and relax in silence!

Conclusion

Sweden in the summer is might be a little different. A holiday in Sweden is not your average summer holiday, as you know it in Southern Europe. It is quiet, spacious, friendly and surprisingly relaxed. Fewer impulses, more nature, and customs that you may not be familiar with, but will probably come to appreciate.

Curious to see if Sweden is for you? Take a look at our ready-made packages or have a tailor-made trip put together. Discover Sweden at your own pace, exactly as it was meant to be.